I’m a social media & content strategist with 10+ years experience creating impactful narratives for global brands across Europe. I’ve scaled newsletter readership to 200K subscribers, drove significant LinkedIn engagement growth for multinational companies, and produced UGC campaigns for major brands. I turn brand stories into authentic, data-driven content that resonates—specializing in video production, editorial storytelling, and multi-market social strategy. (US citizen, French working rights)
To get a better look at my work experience, please check out my LinkedIn page.
Alongside social media management, I also create content on my TikTok account, where I share stories from my life abroad with a highly engaged following, leading to many viral videos.
Below you’ll find featured current and past social media clients:
Nextlane
In January 2025 I started as the Social Media and PR Manager for Nextlane, a multinational European tech company. Working directly under the VP of Marketing, I was tasked with improving overall engagement, starting and managing an employee brand advocacy program, and creating stellar content.
After creating and implementing a thorough social media and PR strategy for the brand from scratch, I was able to bring the engagement rate up to almost 50% higher than before I started, and successfully implemented and maintained an employee brand advocacy program that made waves internally and externally.
I’m extremely proud of creating this video concept for International Women’s Day, which I managed from concept to posting. With high engagement both internally and externally, this resonated with employees, potential employees, and clients.
HBS (Host Broadcast Services)
For about a year and a half starting in September 2023, I managed the LinkedIn presence of Host Broadcast Services (HBS), the inernational company behind big events like FIFA World Cups and Rugby World Cups. I played a key part in shaping the brand’s voice and establishing a cohesive strategy for growth. In less than a year, I successfully doubled the follower count, significantly increasing the page’s visibility and engagement among key stakeholders in the broadcasting and sports industries.
Highlights of my work include:
- Defining the brand voice: Pitching and executing campaigns that authentically represent HBS’s innovation and expertise in host broadcasting.
- Employee engagement: Creating initiatives that encouraged employees to contribute to and amplify the brand’s online presence.
- Creative storytelling: Developing dynamic content that showcased the company’s projects, milestones, and culture.
- Enhanced brand awareness: Positioning HBS as a leader in host broadcasting through tailored campaigns, resulting in increased follower growth and engagement metrics.
This role exemplifies my ability to craft impactful, data-driven social media strategies that resonate with professional audiences and build brand authority.
The Big Retreat Wales
“Since Celina started managing our social media accounts about a month ago we’ve gained around 1000 followers who truly like our brand. She produces consistent quality content that attracts our target audience and leads to more ticket sales for our wellness festival.”
– Amber Lort-Phillips, The Big Retreat Wales
Gained 1000+ followers in the first three weeks of my services
Platforms: Instagram, Facebook, Twitter
Services Provided: posting daily, engaging within niche hashtags, reaching out to followers and future followers, creating captions content, creating graphics, and sourcing hashtags.
One especially successful campaign was a giveaway that in less than a week garnered over 300 followers, over 400 profile visits, and reached 14,509 accounts.
Meera Naran
Platforms: Instagram & FB
Services provided: posting daily, engaging within niche hashtags, reaching out to future followers, creating caption content, creating graphics, and sourcing hashtags.
Meera came to me with an amazing project; she was writing a book about her experience with grief, and wanted to help others in their grief. We brought her account back to life with a steady stream of new, engaged followers in her target audience.
SORSO Tomato Sauce
I helped Sorso reboot their Instagram and clarify their brand voice.
Deborah O’Grady: The Brand Coach
Platforms: Instagram, Facebook (Page & Group)
Services provided: posting daily, engaging within niche hashtags, reaching out to future followers, creating caption content, creating graphics, and sourcing hashtags.
In less than three weeks of my services Deborah O’Grady saw more than a 14% increase in Instagram followers – solely organic. After three months she gained over 700 followers from her target audience.
Deborah’s Facebook Group grew 24% in less than three weeks via Facebook interactions and funneling from her Instagram.
Need help with a launch? Deborah’s launch pop up Facebook group had 103 members in just one week; the majority from my organic posts and engagement.
The Au Pair Blog
I took over the Facebook and Twitter pages as well as created the Instagram page for TheAuPairBlog.com (now defunct). I more than doubled the amount of dedicated niche followers on Twitter and maintained a high engagement rate. I curated community through a reposting campaign and started a newsletter which heightened brand awareness.
Celina Tolbert 